Playfair Display · Montserrat · Italianno · Marck Script
Leave clear space of at least half a letter height around the wordmark and one quarter of the icon width around the brand icon. Use a minimum digital width of 120 px for the wordmark.
Do not stretch or rotate the logo, add shadows or outlines, or introduce new colors. Do not place patterns inside the logo.
Use Espresso on Ivory for body text. Use Mocha on large areas, and Cherry Red, Cobalt Blue, Butter Yellow and Bubblegum Pink as small accents, never for small body copy.
Social, warm and specific. Tell stories of friendship, celebration and personal connection in short sentences. State materials, quantities and delivery clearly.
Made to be remembered
Girl band energy: shared moments, distinct personalities and scarves worn in hair, at the neck or on a bag. Use warm evening light, close portraits, textured paper, photo edges and a few handwritten notes. Preserve the product’s pattern and color.
Wordmark SVGs contain outlined vectors and require no fonts. The handwritten F letterform and PNG files have transparent backgrounds. Validate print colors with your supplier using a proof.