Ivory
#FDF9F4RGB 253, 249, 244EVERSCARF · BRAND KIT · 2026
Download brand kitZIP · SVG, PNG, colors and usage guideEverscarf
Made to be remembered
Everscarf logos, colors, typography and usage assets.
Logo
Color palette
Champagne
#E6D7C6RGB 230, 215, 198Taupe
#C9B7A3RGB 201, 183, 163Mocha
#8E745ERGB 142, 116, 94Espresso
#3F2F25RGB 63, 47, 37Cherry Red
#B51F32RGB 181, 31, 50Cobalt Blue
#253C78RGB 37, 60, 120Butter Yellow
#E9BA62RGB 233, 186, 98Bubblegum Pink
#E9A0B8RGB 233, 160, 184Typography
Playfair Display
400 / 500 / 600Open fontMontserrat
400 / 500 / 600Open fontItalianno
400 · Russian and Ukrainian handwriting: Marck ScriptOpen fontEDITORIAL · SOCIAL · MEMORABLE
Visual language
Girl band energy: shared moments, distinct personalities and scarves worn in hair, at the neck or on a bag. Use warm evening light, close portraits, textured paper, photo edges and a few handwritten notes. Preserve the product’s pattern and color.
Made to be remembered.
Usage principles
Leave clear space of at least half a letter height around the wordmark and one quarter of the icon width around the brand icon. Use a minimum digital width of 120 px for the wordmark.
Do not stretch or rotate the logo, add shadows or outlines, or introduce new colors. Do not place patterns inside the logo.
Use Espresso on Ivory for body text. Use Mocha on large areas, and Cherry Red, Cobalt Blue, Butter Yellow and Bubblegum Pink as small accents, never for small body copy.
Brand voice
Social, warm and specific. Tell stories of friendship, celebration and personal connection in short sentences. State materials, quantities and delivery clearly.
Made to be remembered
EVERSCARF · PACKAGING
Packaging examples
This image is a concept example for project-specific packaging and presentation. Boxes, cards and other details are agreed during the quote stage.
Wordmark SVGs contain outlined vectors and require no fonts. The handwritten F letterform and PNG files have transparent backgrounds. Validate print colors with your supplier using a proof.